GO BOWLING TEAMS WITH PEPSI AND LAY’S FOR SUMMER PROMOTION

ARLINGTON, Texas — Free games of bowling will be among the wide array of prizes available to consumers in the “Let’s Summer!” promotion coming to more than 180 chain and independent retailers this summer.

Strike Ten Entertainment and Go Bowling are partnering with Pepsi and Lay’s in the on-package promotion, which will utilize codes that consumers can scan in stores. Participating brands include the beverages and snacks of summer, including Pepsi, Mountain Dew, Starry, Mug, Bubly, Manzanita Sol, Brisk, Lipton, Rockstar, Fritos, Lay’s, Doritos, Tostitos, Ruffles, Cheetos, and Pop Corners.

Consumers will be encouraged to purchase multiple products with a “save $3 on five items” offer via retailer app integrations or on-product stickers, depending on the retailer.

Consumers who purchase participating products can scan their QR codes on in-store point-of-sale…