(Interview by Louis Evans)
BN: How strategic are your publicity stunts?
BS: I understand the difference between amateur boxing and professional boxing. One’s a sport, and the other is a business disguised as a sport. If you’re not marketing yourself, people won’t wanna watch you. You’re not gonna get very far.
It’s very hit-and-miss. The Forrest Gump thing [Brandon travelled to Dublin dressed as Forrest Gump for Matchroom’s Fight Day 5k, amusing promoter Eddie Hearn] was to get my Matchroom contract. It was purely strategic. But that was a complete joke with Ebanie Bridges [where Brandon initiated a viral, flirtatious social media exchange]. It was in The Sun and The Daily Star! I was just trying to be a cheeky teenager at the time.
For some things, I promise I’m not trying to go viral; I’m just trying to have fun. I’m a young boy chasing his dreams. What else could I ask for? Apart from Ebanie Bridges.
BN:…
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