Sports marketer Dave Almy still has fond memories of walking through a track tunnel from the paddock to the track, an experience that some in racing may take for granted but could prove special and unique for new fans.
“It’s one of the coolest things I’ve ever done,” said Almy, co-founder of ADC Partners and a podcast host on sports marketing. “Think about those types of things that may be everyday to you, but would be special for those not familiar with your sport.”
Almy recently joined a group of sports marketers at this year’s University of Arizona Race Track Industry Program Global Symposium on Racing Dec. 11 in Tucson, Ariz., to discuss sports marketing. He noted that racing has plenty of opportunities that fit well with the changing expectations of fans.
The panel profiled a new generation of fans that is multi-tasking while watching sports at the ballpark, arena, stadium, or track and looking to move around, meet…
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