Badminton England reveals new transformative vision for its performance programme

At Badminton England, we are proud and excited to begin a progressive new chapter in the delivery of our performance programme.

One of our five key pillars at the core of our ten-year strategy is the Perform pillar – ‘developing a system and environment that enables players to maximise their potential and perform at the highest level’. The foundations to achieve those objectives are already in place and remain both strong and fundamental to the future of badminton in this country. However, collectively we are now taking a transformative stride towards building what we believe will be a revised structure even better equipped to deliver success for our athletes.

Our new configuration is deliberately designed to put coaches and players at the nucleus of everything we do.

The structure will be broken down into three clearly-defined areas:

Going forward, it will be…