By Richard Pagliaro | @TennisNow | Friday, February 7, 2025
Photo credit: On
Roger Federer has ruled the tennis world with grace and class.
When it comes to the alphabet alpha, it’s Elmo’s World and we’re all residents.
TN Q&A: Roger Federer Talks to Tennis Now on RF Collection and Best Match
Watch the Swiss Maestro go toe-to-toe with Sesame Street’s beloved monster in an adorable new ad for On set to air on Super Bowl Sunday.
Speaking in his trademark high falsetto voice, Elmo, a Fed fan who respectfully and repeatedly refers to the former No. 1 as “Mr. Roger Federer”, calls the 20-time Grand Slam champion out over the branding on his On shoes.
“Mr. Roger Federer, why does it say Q and C on your shoes?” Elmo asks.
“That’s an O and N for On,” Federer replies.
However, that response does not satisfy Elmo, who seems a bit skeptical of the Swiss superstar’s reply, but offers loving resolution anyway.
“But you know, Elmo loves you…
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