By Chris Oddo | @TheFanChild | Tuesday February 11, 2025
The WTA celebrated a banner 2024 in terms of its rising global audience.
According to the tour, the WTA’s cumulative global audience rose by 10% last year to reach a record 1.1 billion on broadcast and streaming platforms worldwide.
The first year of the WTA Finals in Saudi Arabia also made a significant impact.
The WTA Finals attracted the biggest audience of any year-end finals in WTA history, with a global audience of 78 million, up 160% against the audience for the previous year’s event.
In an email, the tour cited Chinese engagement as a big cause of the overall numbers. The tour recently announced that it is expanding its audience reach in China for the 2025 season following a new deal announced by WTA Ventures and Tencent. The agreement means that Tencent’s digital platforms will offer coverage from every tournament on the Hologic WTA Tour through to the…
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